Digital Marketing
Our aim is to make your brand visible online and to optimise your website in such a way that it stays relevant and maintains its top rankings on Google search results. These are all a part of our all-around marketing strategy, and we take a holistic approach towards promoting your brand.
SEARCH ENGINE OPTIMISATION (SEO)
SEO is a technique which helps search engines find and rank a site higher than the other sites in response to a search query. Our SEO Experts will work with you to identify appropriate keywords basis your product or service offering and will help you optimise your site by developing appropriate unique content. Our experts know how search engines work and what people search for, they will identify the actual search terms or keywords typed into search engines.
SEARCH ENGINE MARKETING (SEM)
Search engines are very useful in connecting consumers with what they want through their algorithm. Marketers take advantage of this point in time in the consumer buying cycle by presenting their solution to prospective consumers whom they can serve with their products or service.
We use Google Adwords, which is the most extensive search network for Pay per click (PPC) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.
SOCIAL MEDIA MARKETING SERVICES (SMO/SMM)
Brands are increasingly using social media to connect with consumers, search/track / analyse conversation about themselves and identify topics of interest of their consumers. Brands with varying degree of success are using these insight in PR, Branding & campaign tracking to measure ROI, Competitor tracking and consumer engagement.
DISPLAY ADVERTISING (SEARCH ENGINES/SOCIAL MEDIA)
Display advertising is very helpful to communicate Brand communication and information to consumers in a visual, rich and entertaining way. We work with Google to manage display advertising campaigns to build your brand. Google Display Network includes several sites such as Google Finance, Gmail, Blogger, YouTube, Google partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page.
REMARKETING ADVERTISING SERVICES
Remarketing is a powerful way to stay engaged with your target audience. This powerful technique lets you show ads to users who’ve previously visited your website as they browse the web anywhere on the Google display network. At BrandLoom Consulting we will present your consumer with highly relevant ads and offers across the Web, thereby making sure your brand is on top of their mind when they’re ready to buy. This technique can improve your ROI significantly.
CONTENT MARKETING SERVICES
Content is king, but it is foolhardy to stop only after creating good content for your website. Bytfort Infotech can help you optimise your website content, and keep it up to date so that your site remains relevant and your brand fresh.
